Designing a site for optimum user experience (UX) is vital to any company, including hotels – after all, an effortless user experience clears the road to conversion. However, the hospitality market has taken a turn in the digital age – a hotel website is where the guest experience starts. Long before a traveller enters your establishment to, their experience with your company began the minute they visited your site.
That said, your site is a highly useful tool for visitors and establishing a trusting relationship with traffic, but it’s part of the total customer experience. It is also among the determining factors in receiving positive reviews when they leave your hotel. The website layout will depend on variables, which are essential for people to provide the best user experience possible and lead them to make an informed decision to stay at your hotel. Below are three areas to look at when boosting your hotel UX web design.
Smartphone usage for daily tasks is ever-increasing, as a result, responsive design and cellular optimisation are becoming the standard. When it comes to hotels, researchers estimate that within the next 12 months nearly 70 percent of online travel bookings will be made on mobile devices. Nevertheless, it is ideal to develop a website strategy layout from a mobile-first standpoint, then build up for bigger displays.
A large number of your customers are likely to visit your hotel site while on the move, obtaining it from their smartphone and that may be from a different travel destination with limited bandwidth. In case your cellular version can not supply the same performance as the desktop version, concentrate on efficiency instead, providing the fundamentals, and also include the hyperlink to the complete site for more info.
Prospective customers visit your website to gain a better understanding of style and offerings. In the end, your site has to be visually inspiring as a way to lure their creativity and elicit a positive emotional reaction. They would like to see all the qualities of your establishment, but over that, you want to use your site to tell a narrative to grasp your customers’ trust and attention. This is going to be an exhibition of your lodging, your worth, and fashion, consequently allowing them to align with your brand and picture pleasant experiences.
Your site will require enticing, high-quality photos to represent the environment and facilities. Remember that honesty and naturalness are still a significant part of storytelling.
Last, visual storytelling isn’t limited to graphics only. Pay attention to each of the visual aspects of your website design, which contains typography and iconography. Every component is an opportunity to showcase your individuality and evoke positive responses.
Help visitors make educated decisions
A Google research from 2014 has shown us that 60 percent of travellers on average rely on search engines when planning trips online. When people go to your site, it’s likely they have completed their research and are looking to compare costs, access more detailed info, find special deals, or search to book direct (that is the most significant objective of your site).
Your site is there to help them make their choice, and depending on how easy it is to navigate your hotel site, the greater the prospect of direct booking. The pictures that you put on screen, as we have mentioned before, will be the first step to supplying them with the visuals that they have to have to make an educated choice.
However, to design a hotel site for optimal UX, you want to take it a step farther and include attributes which permit them to compare room rates and types efficiently. This generally requires more experience so you will want to do a bit of research and find dependable website agencies to develop the very best and user-friendly attributes for comparing alternatives.
Emphasise important information
An easy user experience involves a clean and uncluttered user interface that makes it possible for people to scan and browse the site without any hassle or hesitation, providing them exactly what they came for in the shortest time possible. Basically, your site design guides your customers’ attention, presenting them with pertinent info and directing their navigation.
First of all, you want to consider what traffic may be looking for in a hotel like yours and hone your applicable capabilities. Some examples might be luxury, amusement, waterfront accommodation, family-friendly possibilities. As opposed to throwing all of your attributes with no focus or hierarchy, categorise them and highlight specific offerings. For instance, if you have a boutique hotel, visitors might be looking for romantic getaways in Tasmania – that’s where the art of storytelling will have a significant impact on their decision making.
Additionally, remember the”book now” button needs to be clearly visible and always featured throughout the site. It is your call-to-action button and it must stand out, so be sure it contrasts the backdrop but in good taste, so the general site design isn’t compromised.
You could even plug into a Tripadvisor widget so people can observe reviews without leaving your site. This could be extremely valuable to general UX and directing your traffic down the route of conversion. Trust is a significant element when helping people make informed decisions, to continuously encourage visitors to leave reviews.
Your resort UX website design can always be improved on, as you pay close attention to current trends and clients’ expectations. This requires continuous analysis so that you can make conclusions supported by data, in addition to extensive consumer testing.
In the end, you are aiming to design a website that reflects your hotel’s identity while being optimised for conversions and completely user-oriented.
It’s an ambitious task that does not include universal directions, but using a fantastic group of specialists it can be achieved, and that is when your site becomes the perfect extension of your establishment.